Shopify Design + Optimization
Design and maintain scalable Shopify re-commerce sites for our partners Yeti, Burton, JD Sports/Finish Line, David’s Bridal, Keen, and The Citizenry, driving measurable improvements in conversion rates and user engagement.
Client:
Arrive Recommerce
Year:
2024
Disciplines:
E-commerce, Data-Driven UX, Information Architecture, Conversion Rate Optimization
The Challenge
Site Optimization
Designed Quick Shop by Size or Color and reorganized navigation to reduce clicks to products.
Improved page layouts with intentional white space, text hierarchy for price/discount emphasis, and clearer product details.
UX Template Improvements
Collaborated with developers to enhance a reusable Shopify template, optimizing scalability and usability across sites.
Updated suggested items carousels, discount visibility, and checkout flows, boosting conversion rates.
Figma Style Guide
Created a Shopify Style Guide to streamline sales mockups, provide developer guidelines, and enable A/B testing.
The Solution
Site Navigation Optimization:
Designed enhanced navigation features to make product discovery faster and more intuitive:
Quick Shop by Size or Color: Enabled users to filter and shop directly from navigation.
Reorganized Header Links: Reduced the number of clicks needed to access specific product categories.
Page Design Improvements:
Text Hierarchy: Updated typography to emphasize key details such as price, discounts, and product details for better clarity and usability.
White-Space Adjustment: Redesigned spacing across all pages to create a more intentional and polished layout, replacing the previous cluttered and “broken” appearance.
Product Presentation Enhancements:
Optimized Suggested Items Carousels to improve product discoverability.
Enhanced discount visibility throughout the user journey, from product cards to checkout pages.
The Results
The optimized Shopify template and UX updates transformed our partner sites, achieving above-target conversion rates and setting a foundation for sustained performance improvements.
Notable Results:
Conversion rate improvement: 0.65% → 1.8%–2.2%
Enhanced usability and engagement for our partners.