Hello, I'm Allison Zubal.
Hello, I'm Allison Zubal.
Designing with heart, strategy, and a knack for making the complex beautifully simple.
Designing with heart, strategy, and a knack for making the complex beautifully simple.
I’m Allison, a passionate UX designer and leader with almost 10 years of experience crafting intuitive, user-centered solutions. I thrive on solving complex problems, transforming them into simple, beautiful designs that meet both user and business needs.
Throughout my career, I’ve had the privilege of building products from scratch, developing scalable design systems, and leading teams to deliver impactful results. I’m driven by collaboration—whether mentoring designers, working with stakeholders, or partnering with developers, I believe the best solutions come from shared expertise.
Empathy is at the core of my approach, whether it’s understanding user challenges, navigating tough conversations, or supporting my team to do their best work. I’ve been recognized for my ability to bring clarity to complexity, foster collaboration, and create designs that make technology feel more human.
I’m proud to have contributed to brands like Overstock.com, Canopy Tax, YETI, JD Sports, Burton, and more. With each project, my goal remains the same: to create products that improve lives, empower users, and deliver measurable impact.
Fiber Art Creator
UX Designer
Sun Worshipper
Mouse Ears Collector
Interior Design Enthusiast
Party Planner
Golf Lover
Beach Seeker
Fiber Art Creator
UX Designer
Sun Worshipper
Mouse Ears Collector
Interior Design Enthusiast
Party Planner
Golf Lover
Beach Seeker
Fiber Art Creator
UX Designer
Sun Worshipper
Mouse Ears Collector
Interior Design Enthusiast
Party Planner
Golf Lover
Beach Seeker
Experience
Zubal Designs
Freelance UX Designer
2024 - Present
Innovative UX/UI Design – Creating visually compelling and functional interfaces tailored to your users.
User-Centric Research – Gaining deep insights to ensure designs resonate and meet real-world needs.
Collaborative Project Leadership – Partnering with teams to drive projects forward with clarity and creativity.
Measurable Impact & Optimization – Improving usability, conversion rates, and ROI through strategic design.
Zubal Designs
Freelance UX Designer
2024 - Present
Innovative UX/UI Design – Creating visually compelling and functional interfaces tailored to your users.
User-Centric Research – Gaining deep insights to ensure designs resonate and meet real-world needs.
Collaborative Project Leadership – Partnering with teams to drive projects forward with clarity and creativity.
Measurable Impact & Optimization – Improving usability, conversion rates, and ROI through strategic design.
Zubal Designs
Freelance UX Designer
2024 - Present
Innovative UX/UI Design – Creating visually compelling and functional interfaces tailored to your users.
User-Centric Research – Gaining deep insights to ensure designs resonate and meet real-world needs.
Collaborative Project Leadership – Partnering with teams to drive projects forward with clarity and creativity.
Measurable Impact & Optimization – Improving usability, conversion rates, and ROI through strategic design.
Zubal Designs
Freelance UX Designer
2024 - Present
Innovative UX/UI Design – Creating visually compelling and functional interfaces tailored to your users.
User-Centric Research – Gaining deep insights to ensure designs resonate and meet real-world needs.
Collaborative Project Leadership – Partnering with teams to drive projects forward with clarity and creativity.
Measurable Impact & Optimization – Improving usability, conversion rates, and ROI through strategic design.
Arrive Recommerce
Staff Product Designer
2024
Led the design and development of a comprehensive data and inventory management platform, collaborating with executives, Product Managers, and developers to deliver a robust, user-friendly solution.
Designed multiple style guides from scratch to ensure consistency and efficiency across design systems and product builds.
Partnered with the sales team to create mockups tailored for potential partners, effectively supporting business development initiatives.
Gained extensive experience with Shopify by designing multiple partner-branded websites. Collaborated with developers to refine themes, enhance components, and improve UX, resulting in streamlined build times and significantly higher conversion rates.
Arrive Recommerce
Staff Product Designer
2024
Led the design and development of a comprehensive data and inventory management platform, collaborating with executives, Product Managers, and developers to deliver a robust, user-friendly solution.
Designed multiple style guides from scratch to ensure consistency and efficiency across design systems and product builds.
Partnered with the sales team to create mockups tailored for potential partners, effectively supporting business development initiatives.
Gained extensive experience with Shopify by designing multiple partner-branded websites. Collaborated with developers to refine themes, enhance components, and improve UX, resulting in streamlined build times and significantly higher conversion rates.
Arrive Recommerce
Staff Product Designer
2024
Led the design and development of a comprehensive data and inventory management platform, collaborating with executives, Product Managers, and developers to deliver a robust, user-friendly solution.
Designed multiple style guides from scratch to ensure consistency and efficiency across design systems and product builds.
Partnered with the sales team to create mockups tailored for potential partners, effectively supporting business development initiatives.
Gained extensive experience with Shopify by designing multiple partner-branded websites. Collaborated with developers to refine themes, enhance components, and improve UX, resulting in streamlined build times and significantly higher conversion rates.
Arrive Recommerce
Staff Product Designer
2024
Led the design and development of a comprehensive data and inventory management platform, collaborating with executives, Product Managers, and developers to deliver a robust, user-friendly solution.
Designed multiple style guides from scratch to ensure consistency and efficiency across design systems and product builds.
Partnered with the sales team to create mockups tailored for potential partners, effectively supporting business development initiatives.
Gained extensive experience with Shopify by designing multiple partner-branded websites. Collaborated with developers to refine themes, enhance components, and improve UX, resulting in streamlined build times and significantly higher conversion rates.
Canopy Tax
Director of UX
2018-2024
Director of UX (2022–2024)
Led and rebuilt the UX team, managing 5 designers and 1 content designer, and recruiting 3 senior designers to elevate product quality.
Streamlined UX processes with a style guide system and addressed app-wide inconsistencies.
Fostered a research-driven, collaborative team culture and mentored designers for professional growth.
Ensured UX alignment with stakeholder goals, driving user-centered decisions across projects.
UX Manager (2022)
Oversaw the CRM redesign, conducting user and competitive research for a seamless transition.
Promoted to manage and mentor 2 designers, building their skills in user research and design ownership.
Collaborated with leadership on initiatives for team growth, consistency, and cross-functional alignment.
Lead UX Designer (2019-2022)
Designed an in-app messaging tool and email platform informed by user research and testing.
Contributed to a design system rebranding, improving consistency and usability across the app.
Mentored a junior designer and collaborated with PMs and developers to ensure high-quality execution.
Senior UX Designer (2018–2019)
Designed and launched key features like billing and time tracking, supported by user research and prototyping.
Delivered a billing platform redesign, providing practitioners with a stronger system of record.
Canopy Tax
Director of UX
2018-2024
Director of UX (2022–2024)
Led and rebuilt the UX team, managing 5 designers and 1 content designer, and recruiting 3 senior designers to elevate product quality.
Streamlined UX processes with a style guide system and addressed app-wide inconsistencies.
Fostered a research-driven, collaborative team culture and mentored designers for professional growth.
Ensured UX alignment with stakeholder goals, driving user-centered decisions across projects.
UX Manager (2022)
Oversaw the CRM redesign, conducting user and competitive research for a seamless transition.
Promoted to manage and mentor 2 designers, building their skills in user research and design ownership.
Collaborated with leadership on initiatives for team growth, consistency, and cross-functional alignment.
Lead UX Designer (2019-2022)
Designed an in-app messaging tool and email platform informed by user research and testing.
Contributed to a design system rebranding, improving consistency and usability across the app.
Mentored a junior designer and collaborated with PMs and developers to ensure high-quality execution.
Senior UX Designer (2018–2019)
Designed and launched key features like billing and time tracking, supported by user research and prototyping.
Delivered a billing platform redesign, providing practitioners with a stronger system of record.
Canopy Tax
Director of UX
2018-2024
Director of UX (2022–2024)
Led and rebuilt the UX team, managing 5 designers and 1 content designer, and recruiting 3 senior designers to elevate product quality.
Streamlined UX processes with a style guide system and addressed app-wide inconsistencies.
Fostered a research-driven, collaborative team culture and mentored designers for professional growth.
Ensured UX alignment with stakeholder goals, driving user-centered decisions across projects.
UX Manager (2022)
Oversaw the CRM redesign, conducting user and competitive research for a seamless transition.
Promoted to manage and mentor 2 designers, building their skills in user research and design ownership.
Collaborated with leadership on initiatives for team growth, consistency, and cross-functional alignment.
Lead UX Designer (2019-2022)
Designed an in-app messaging tool and email platform informed by user research and testing.
Contributed to a design system rebranding, improving consistency and usability across the app.
Mentored a junior designer and collaborated with PMs and developers to ensure high-quality execution.
Senior UX Designer (2018–2019)
Designed and launched key features like billing and time tracking, supported by user research and prototyping.
Delivered a billing platform redesign, providing practitioners with a stronger system of record.
Canopy Tax
Director of UX
2018-2024
Director of UX (2022–2024)
Led and rebuilt the UX team, managing 5 designers and 1 content designer, and recruiting 3 senior designers to elevate product quality.
Streamlined UX processes with a style guide system and addressed app-wide inconsistencies.
Fostered a research-driven, collaborative team culture and mentored designers for professional growth.
Ensured UX alignment with stakeholder goals, driving user-centered decisions across projects.
UX Manager (2022)
Oversaw the CRM redesign, conducting user and competitive research for a seamless transition.
Promoted to manage and mentor 2 designers, building their skills in user research and design ownership.
Collaborated with leadership on initiatives for team growth, consistency, and cross-functional alignment.
Lead UX Designer (2019-2022)
Designed an in-app messaging tool and email platform informed by user research and testing.
Contributed to a design system rebranding, improving consistency and usability across the app.
Mentored a junior designer and collaborated with PMs and developers to ensure high-quality execution.
Senior UX Designer (2018–2019)
Designed and launched key features like billing and time tracking, supported by user research and prototyping.
Delivered a billing platform redesign, providing practitioners with a stronger system of record.
CHG Healthcare
UX Designer
2017-2018
Sole UX Designer for CHG’s family of brands (7 brands/sites).
Partnered with stakeholders throughout Marketing and Branding for a full redesign of the user experience on their 4 major websites to help support customer acquisition and retention.
CHG Healthcare
UX Designer
2017-2018
Sole UX Designer for CHG’s family of brands (7 brands/sites).
Partnered with stakeholders throughout Marketing and Branding for a full redesign of the user experience on their 4 major websites to help support customer acquisition and retention.
CHG Healthcare
UX Designer
2017-2018
Sole UX Designer for CHG’s family of brands (7 brands/sites).
Partnered with stakeholders throughout Marketing and Branding for a full redesign of the user experience on their 4 major websites to help support customer acquisition and retention.
CHG Healthcare
UX Designer
2017-2018
Sole UX Designer for CHG’s family of brands (7 brands/sites).
Partnered with stakeholders throughout Marketing and Branding for a full redesign of the user experience on their 4 major websites to help support customer acquisition and retention.
Overstock.com
UX Designer
2015 - 2017
Led the research and redesign of the site-wide shopping navigation by identifying unnecessary, duplicate, and unused links; updated the visual style with a more modern look and feel, which helped the company move toward visual updates to the rest of the site
Worked on multiple teams to enhance the user experience for the mobile website, mobile checkout experience, user generated content, and multiple merchandising experiences through delivery of usability studies and in-depth customer and competitive research
Overstock.com
UX Designer
2015 - 2017
Led the research and redesign of the site-wide shopping navigation by identifying unnecessary, duplicate, and unused links; updated the visual style with a more modern look and feel, which helped the company move toward visual updates to the rest of the site
Worked on multiple teams to enhance the user experience for the mobile website, mobile checkout experience, user generated content, and multiple merchandising experiences through delivery of usability studies and in-depth customer and competitive research
Overstock.com
UX Designer
2015 - 2017
Led the research and redesign of the site-wide shopping navigation by identifying unnecessary, duplicate, and unused links; updated the visual style with a more modern look and feel, which helped the company move toward visual updates to the rest of the site
Worked on multiple teams to enhance the user experience for the mobile website, mobile checkout experience, user generated content, and multiple merchandising experiences through delivery of usability studies and in-depth customer and competitive research
Overstock.com
UX Designer
2015 - 2017
Led the research and redesign of the site-wide shopping navigation by identifying unnecessary, duplicate, and unused links; updated the visual style with a more modern look and feel, which helped the company move toward visual updates to the rest of the site
Worked on multiple teams to enhance the user experience for the mobile website, mobile checkout experience, user generated content, and multiple merchandising experiences through delivery of usability studies and in-depth customer and competitive research